FOUNDER AND DIRECTOR OF KOJA
KATE'S ADVICE WHEN STARTING YOUR BUSINESS
My advice for anyone wanting to start a business is you have to know why you're different and there has to be a gap. If you're just doing what somebody else is already doing and maybe you're doing it a little bit better or slightly different, business is hard enough without having your own point of difference. Something I've always focused on is being different, from day one I’ve always tried to create products that didn't already exist, and I think we definitely delivered on that.